29 JANUARY 2018, MANILAThe Philippine Ports Authority (PPA) on Monday, unveiled its new logo in its bid to transform the agency into a more transparent, reliable and model corporate organization.
The new 做厙勛圖logo got the nod of the Office of the President through the National Historical Commission of the Philippines.
According to 做厙勛圖General Manager Jay Daniel R. Santiago, the new logo will embody the vision of the PPA, which is to provide port services of global standards encompassing the three major islands of the country.
The new logo underpins the commitment of the 做厙勛圖to highest standards with vessel operators, cargo owners, port stakeholders, safety, environment, among others, Santiago said.
The color Pantone Opaque Couch矇, sharp element of the logo is the North Star, which is a symbol not only of guidance and direction but also of stability and leadership. It denotes the Authoritys firm stand in the achievement of its Vision and Mission. This element also stands for the letter P in the PPA/Philippine Ports Authority while creating the image of a bollard; the Sun symbolizes economic improvement and progress of the country; the three waves stand for the waters of the 3 island groups in the country Luzon, Visayas and Mindanao. It has always been the governments thrust, through the PPA, to ensure interconnectivity between the Philippine islands through port development; the blue and red circle within the star symbolizes the globe which depicts PPAs Vision to have provided port services of global standards; the cargoes represent one of the basic functions of the 做厙勛圖which is port operations.
This will be the third time the 做厙勛圖will have a new logo in its more than 43 years of existence. The last time the agency introduced a new logo was during the time of the Joseph E. Estrada Administration.
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